In a panel discussion, experts brainstorm on how Metaverse would change the way people consume content in the future, how can it help create content that opens the door for more revenue to flow in? The panellists also touched upon “Repurposing Web 2.0 content for Web 3.0, and what Metaverse holds for brands with smaller budgets
Read More
Meesho partners with The Timeliners from the TVF Network for a new show – ‘Sonu Beauty Parlour'By BuzzInContent Bureau
How content companies are working out new models to strengthen the creator communityBy BuzzInContent Bureau
India's creative economy reduced to Rs 30,440 crores GDP in 2020-21: Taking the Temperature reportBy BuzzInContent Bureau
Ariel urges advertisers, media partners, content creators to focus on portrayal of women in communicationBy BuzzInContent Bureau
Instoried secures $200 million capital commitment from GemBy BuzzInContent Bureau
Duroflex adds to the repertoire of Indian lullabies with ‘Sounds of Sleep Season 2'By BuzzInContent Bureau
Brands and not just platforms need to empower creators, say expertsBy BuzzInContent Bureau
Tips from start-ups for creating disruptive content marketing strategiesBy BuzzInContent Bureau
Risky and expensive but no substitute to large content IPs for maximum impact in the long run for the brands, say expertsBy BuzzInContent Bureau
Why do pharma brands opt for ‘human approach' in branded content as opposed to ‘medical approach' taken in advertisingBy Hamsini Shivakumar
Brands supporting artisans: A new trend in Branded ContentBy Hamsini Shivakumar
New ways for brands to associate with fitness through branded contentBy Hamsini Shivakumar
Oreo's #SayItWithOreo campaign finds an apt Conversation Media Marketing partner with Bobble “Keyboard” appsBy BuzzInContent Bureau
Former Flipkart executive Manjeet Singh joins Woovly as Head of ContentBy BuzzInContent Bureau
Supari Studios crafts the music video for Tinder's new anthem, Swipe Right MaterialBy BuzzInContent Bureau
Mumbai Indians launches ‘MI MI Bol Ke, Khelenge Dil Kholke' anthemBy BuzzInContent Bureau
Faasos collaborates with rapper MC Heam to celebrate opening 500+ restaurants across the globeBy BuzzInContent Bureau
Baggit announces new brand-repositioning to celebrate the spirit of resilience in everyday womenBy BuzzInContent Bureau
Content marketing will unite online-offline experiences in 2022: Prachi Bali of Zoo MediaBy Akanksha Nagar
Supporting content marketing strategy with offline mediums only way to stand out: Asif Upadhye of SPRDBy Akanksha Nagar
Content marketing to move away from ‘likes and shares'; to focus more on customised ROI: Karthik Nagarajan of Wavemaker IndiaBy Akanksha Nagar
This is why Doritos roped in 3,000 influencers for its latest TVCBy BuzzInContent Bureau
Prega News ropes in micro and macro-influencers to strengthen position in HSM & Southern marketsBy BuzzInContent Bureau
How Plum is building brand awareness & credibility through influencer marketingBy BuzzInContent Bureau
How creating a playground for content creators for Hyundai i20 N-Line's launch worked wondersBy BuzzInContent Bureau
Here is how Angel One simplified its content strategy for millennialsBy BuzzInContent Bureau
Here's what TV9 network along with SAP India did for the ‘Leaders of Global Bharat' programmeBy BuzzInContent Bureau
Content marketing is a very confused identity as of now, says Archana Tiwari Nayudu of upGradBy Akanksha Nagar
Blame ideas, not budgets for bad quality of content, says MVS Murthy of Tata Mutual FundBy Akanksha Nagar
Measurement of branded content effectiveness remains a big concern, says Anupam Bokey of Too Yumm!By Akanksha Nagar